Tennessee Valley Authority

What was the issue the client was having?
Creating an occupational title database of potential applicants to invite to Tennessee Valley Authority’s (TVA) upcoming job fairs in Chattanooga, Tennessee and Huntsville, Alabama

What was the solution we developed in detail?
1100 Broadway created an advertising solution for TVA which included:

• Print and banner media buys in Chattanooga and Huntsville
• Direct mail campaign to 7 different states totaling 13,624 potential applicants

What was the outcome or result?
As a result of their 1100 Broadway advertising campaign, TVA’s job fair drew over 4,000 attendees. Moving forward, TVA now has a database of applicants to choose from when positions become available.