Direct Mail Marketing

Market direct to your customers through cost-effective direct mail. Direct mail is not what it used to be – To reach your audience you used to have to blanket your geographic area with mailings and hope that 1-20 households was your potential customer. Now, with advancements in data technology, digital printing and integrated web technologies direct mail has grown to be an effective return on investment.

Data Lists – Whether you want to reach your audience by geography, age, income, etc. or you want to dig deeper and reach a specialty audience such as expecting mothers, newlyweds, boat owners and much more, 1100 Broadway has access to databases of consumers as well as businesses.

Printing – At 1100 Broadway we have access to numerous printing resources. Beyond our own in-house printing capabilities that include the largest and most capable presses in the state of Tennessee, we also have access to digital presses, high-speed ink-jet labelers and much more. Specialty printing formats are also available such as, magnets, scratch-off games, etc.

Variable Data & PURLS – Want to get personal? Increase your response rate by adding a personalized message to your mailings. Whether it is just adding the recipients name to the mailing, or taking it a step further and adding a piece of personal data about the recipient on your mailing – it is sure to get their attention. Integrate the web into your direct mail campaign by providing a PURL (Personalized URL) to each recipient. These website addresses include the recipients name in them and are personalized to each individual. For example: www.JohnDoe.CompanyName.com

Direct mail is personal, responsive, cost-effective and measurable. And, with new technologies, you can increase your ROI by targeting your potential customers directly and personally.